Google has just announced the release of a new version of it’s Google Maps with My Location application that “knows” where you are based on the cell towers you are connecting to. It seems very cool and scary all at the same time. I would not be surprised if the next version integrates with Google Ads. While I am looking up an address, ads will be popping up on the screen for a store that I am driving by.
I just read this article that does in fact claim Google will be pushing ads based on location technology.