National Cell Phone Directory Launch is launching the first “opt in” national cell phone and VoIP directory online. The CTIA currently has plans to launch its own directory after the first of the year. Because of this, there are three different versions of the Wireless 411 Privacy Act in congress-two in the senate and one in the house. Here are a few ways in how our directory is different and why we support the wireless legislation. 1. Our directory is completely “opt in” 2. No fees for being listed or unlisted. 3. Consumer has control of his or her information-not the wireless carrier. 4. It will be online for anyone to access. 5. Other information such as VoIP numbers and other contact info can be listed.

Sioux Falls, SD (PRWEB) August 5, 2004 — A South Dakota Technology Company announced plans today for the first national, private Cell Phone Directory. Wyty, LLC, a technology firm based in Sioux Falls has found a solution to the growing controversy over cell phone privacy. Cell phone users can be part of a volunteer directory listing cell phone numbers throughout the U.S. The directory will be available for all consumers to access. This service will be accessible via the Internet at no cost to the end user. Wyty has identified the growing need for a cell phone directory and will deliver the directory via an “Opt In” registration to avoid privacy issues with end users who do not want their information published.

Wyty is proud to introduce the first cell phone directory. Wyty as a company is very committed to keeping customer information safe and secure. The customer is in control of what they provide in the directory with Wyty serving as a technology facilitator through our website and database, said Ryan Oines, VP of Technology. “We have placed the option to register with the directory in the customer’s hands. By doing this, as well as supporting the FCC’s “Do Not Call” Registry, we can eliminate the concern of telemarketers calling, but give access to friends, family and potential business contacts.”

Wyty is offering a complete “Opt In” directory that will give the end user control over their personal information. The service will initially be a web-based directory where users log-on and access cell phone numbers via the search criteria. Other forms of contact information will include Voice-over-IP (VoIP) numbers, physical address, website address, and other contact methods. The company also plans to provide directory assistance via other channels later in the year. Wyty will not change its “Opt In” policy and will not charge for end users to access its directory via the Internet.

By giving the end user the choice to register with the cell phone directory has eliminated the concern of having the wireless carrier in control of the end user’s personal information. This core position also removes the issue of fees that might be involved with publishing the information – or in some cases – keeping it private.

Currently this directory is accessible via the Internet but in the future the company will deliver services through other channels such as SMS, WAP, and a live call center.

As the first cell phone directory, Wyty will address the need for a directory to the growing number of individuals who have eliminated the ‘landline’ phone. Currently, there are 166 million (est.) cell phone users in the U.S. This number along with the projected 10 million VoIP users by 2007 has created the need for an alternative directory.

“Our methods of communication are changing at the speed of thought, because of this there is a need for directory assistance to be scalable as well. Wyty has created this method and given the consumer control over their personal information,” added Oines.

About Wyty, LLC
Wyty, LLC is a directory and application services company. provides consumers with a cell phone directory accessible via the Internet. Wyty, LLC also provides channels to develop and distribute wireless applications. Through strategic partnerships Wyty, LLC focuses on providing multiple options for accessing, storing and changing data. Wyty also develops and directs content and delivery across multiple mediums. More information can be found at – Trademark 2004, is registered to Wyty, LLC.

Barb Kline, Media Relations
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Richard Abild, CEO
Telephone: 650-641-0141